Visitors choose room type, size, colour direction, material preference, and trade or residential context before asking for help.
Fair trade rugs • bespoke sizes • virtual viewing
Turn rug questions into guided enquiries.
A mobile-first enquiry page for Imaco Rugs that captures room size, style, budget, and appointment preference before routing the visitor into WhatsApp and a simple lead tracker.
Lead captured
Client: Trade designer
Need: 240 x 340 bespoke wool rug
Route: WhatsApp + lead log
FAQ assistant
Answers common questions on custom size, organic materials, lead times, appointments, and care.
Saves the enquiry so Shahzaib can follow up after the first WhatsApp chat.
In-store and virtual viewing requests are captured with preferred day, urgency, and phone/email so fewer warm enquiries stay only in calls.
Each enquiry lands in a simple status board: new, replied, sample sent, appointment booked, and follow-up due.
WhatsApp CRM path
Click-to-chat without losing the details.
The visitor can still use WhatsApp, but the important context is saved first: rug size, room, budget range, trade status, and the question they need answered.
saved lead details
status tracking
reminder date
Google Sheet log
I need a sustainable rug for a living room, around 250 x 350.
Great. Are you looking for bespoke colours, a current collection piece, or a virtual viewing first?
Virtual viewing first. I am a designer sourcing for a client.
Saved. Shahzaib can follow up with rug options and appointment times.