Nefarious enquiry flow

Concept preview for Adam Knight

A warmer first step for one-off interiors enquiries.

A lightweight website + WhatsApp CRM layer that keeps Nefarious' email, phone, and form route intact, while helping new project enquiries leave context, get quick answers, and land in a simple follow-up queue.

Residential / commercial Concept to completion

New project enquiry

Budget, location, room count, timeline Saved
1Visitor asks a common question or starts on WhatsApp.
2Lead details are logged to email / Google Sheet.
3Status and reminder sit ready for Adam or the studio.

Keep the current contact page. Add the missing handling layer.

The existing route already invites people to email, phone, or use the form. This preview focuses on the part after intent: capturing enough project context and making the next follow-up easier.

01 / Mobile page

Project-fit landing page

Clear residential and commercial prompts, with a short form that asks only what helps qualify the first conversation.

02 / WhatsApp path

Click-to-chat with context

A prefilled WhatsApp route for prospects who prefer quick mobile contact, without needing access to the studio's WhatsApp account before setup.

03 / Follow-up queue

Status and reminders

Every enquiry can be marked as new, booked, quoted, waiting, or archived, with a simple reminder so warm leads do not drift.

NefariousProject enquiry
Hi, I am looking at a restaurant redesign in South London. Can you help with concept through completion?
Thanks. Could you share rough location, timeline, and whether it is planning, fit-out, or styling?
Location: Brixton. Timeline: autumn. Need concept, sourcing, and fit-out support.
Brixton restaurant refreshNew
Kennington residential roomBooked
Hotel lounge conceptWaiting
Follow-up reminderTomorrow

FAQ/chatbot for the questions that arrive before a brief exists.

A small FAQ assistant can answer the repetitive first-step questions while still routing serious projects to Adam and the team.

Common question

Can you work with my budget?

Answer with ranges and next steps, then invite a short project-fit form.

Common question

Do you handle commercial work?

Point to residential and commercial experience, then capture project type and timeline.

Common question

What happens after I enquire?

Set expectations: saved details, studio review, reply window, and next consultation step.

"The Devil is in the Detail" works well as the experience principle too: every lead gets context, status, and a next step.

EUR 500 / 5-day setup concept

Small, practical, and easy to layer onto the current site.

Mobile page, short lead form, WhatsApp click-to-chat, saved enquiry details, status tracking, follow-up reminders, basic FAQ/chatbot, and analytics setup.