India's unorganized labor sector employs over 400 million workers, yet they face a massive disconnect with potential employers. Workers struggled to find consistent daily jobs, while employers found it difficult to verify and hire reliable help quickly.
The traditional methods—relying on word-of-mouth, standing at street corners, or using intermediaries who charged high commissions—were inefficient and often exploitative. There was no digital solution designed specifically for workers with varying levels of digital literacy.
The Challenge
No centralized platform for finding daily work
Difficulty verifying worker identity and skills
Language barriers and low digital literacy
Exploitative intermediaries taking 20-30% commissions
No rating system for building trust
OUR SOLUTIONS
Real-Time Connectivity
Geolocation Matching
Real-time GPS-based job matching connects workers with employers within their preferred radius, reducing commute time and increasing job acceptance rates by 40%.
Identity Verification
Aadhaar-based verification with face recognition ensures both workers and employers are verified, building trust and reducing fraud by 95%.
Multi-Language UI
Available in 8 Indian languages with voice-based navigation, making the app accessible to workers with varying literacy levels.
Rating System
Transparent two-way ratings help workers build reputation and help employers find reliable help consistently.
Instant Payments
UPI-integrated instant payment system ensures workers get paid same-day, with no commissions or hidden fees.
Insurance Coverage
Optional micro-insurance for workers provides accident coverage, giving peace of mind to both parties.
Process & Project Timeline
Discovery & Research (2 Weeks)
Conducted field research with 50+ daily wage workers and employers. Identified key pain points, mapped user journeys, and defined MVP features.
Design & Prototyping (3 Weeks)
Created low-literacy-friendly UI with large icons, voice prompts, and vernacular language support. Tested prototypes with target users.
Development & Testing (8 Weeks)
Built cross-platform app using Flutter with Firebase backend. Integrated Aadhaar verification, Google Maps API, and UPI payments.
Launch & Optimization (Ongoing)
Soft-launched in Kochi, scaled to 5 cities. Continuous A/B testing and feature iterations based on user feedback.